Why does my website need to be on the first page of Google?
If your website doesn’t appear on the first page of Google search results it will be virtually invisible to the people you want to find it.
Only 10% of searchers bother to look beyond the first page of search results. If your site is not on the first three pages, it is unlikely that your web site will ever be seen – except by you and a few of your friends!
Is it worth paying an expert to get my site on the first page of Google?
Even the experts can get it wrong sometimes, so beware of spending vast amounts of money on SEO, it can be wated. Nobody can guarantee you the number 1 spot in Google or any other search engine, and if they do, it will only be for keywords that hardly anyone searches for.
Can I really get my site listed on the first page of Google?
Yes, you can get your site onto the first page of Google – if you follow basic search engine optimization principles and are prepared to work hard at it. Getting listed on the first page of Google is probaly eaiser than you think. Search engine success depends on a number of factors:
- How much competition there is for your chosen keywords
- Identifying profitable keywords
- The number of pages on your website
- How much keyword rich content you have
- Where you put keywords on your site
- Your site’s domain name
- How may incoming links you have
Amongst many others…
What do I need to do to get on the first page of Google and make more sales?
Make sure your website is one of the best for the services and products you offer. If your site
- has long blocks of unbroken text
- is cluttered
- is difficult to navigate
- is unattractive
- or doesn’t have what people are searching for
then even if your site does get to the top of search engine rankings, the increased traffic won’t be much good to you; your visitors will simply click away until they find what they are looking for presented in a visitor friendly way.
How can I make my website more appealing?
Add regular features, informative articles and special offers – give your visitors good reason to return to your site. Note what your competitors are doing, model the best and make your site even more attractive by catering for gaps in your market.
Research, update and constantly improve. Make sure you have an opt in box on every page and give your visitors a good reason to give you their email address so that you can keep in touch and bring them back to your site.
Identify the best keywords for your website. Give the search engines good reason to include your site when they are listing relevant search results. Help your website to be found by including the words people are using to search in your text.
Apply standard website optimization strategies to your website: keyword density, keywords in page titles, descriptions, headings, sub headings, anchor text, alt image tags…
Sprinkle your keywords throughout your website and make sure you use your keywords in context. Mix up your keyword phrases, and make sure your text doesn’t sound stilted. The last thing you want to do is get your site on the first page of Google and then lose customers.
Build lots of one way links to your website. Each links counts as a vote in your favour and is a key factor in search engine optimisation and ranking position.
While SEO is important and worth paying for if you can afford it, there are many things you can do to optimize your website if you can’t afford to pay an expert. Just remember that optimizing your site takes time and you are unlikely to see immediate results unless you have identified a keyword that has little effective compettiion.
Even if your site never gets to be on the first page of Google, you will greatly benefit both your website and your business when you follow these simple strategies.
If you have a website or blog and you’d like more visitors, I’d like to offer you How To Get More Visitors To Your Website for free so that you can discover where to put your keywords for maximum SEO effect. Just click the link and you’ll have your free audio in minutes.
You will also receive a free report, Really useful Free Traffic Tips so that you can start getting more than your share of free search engine traffic and get started on getting your website on the first page of Google.
Lynne Lee is a life coach and SEO mentor who helps professionals get started with internet marketing. You can discover more about Lynne and download many useful free resources at www.LynneLee.com