What Makes A Good Keyword – Targeting The Right Keywords and Keyword Phrases

Targeting the right keywords is crucial to your website being found in search engines. If you target the wrong keywords, your site will be virtually invisible to the people you want to find it.

What Is A Keyword?

Keywords are simply how people find your site when they are searching on the internet. A keyword is a single word or a phrase that people use to search for information.

When someone puts a keyword into a search box, the search engine finds all the web pages that contain the keyword, or keyword phrase, and lists them in the form of search results.

Identify profitable keywords before you write anything

Before you start creating your website you need to brainstorm to find words and phrases that describe your information, service or product. This will help you to identify the words potential visitors might use to find what they are looking for.

If you want people to find your website you need to know the best keywords. Many people don’t know what keywords they need to target because they don’t know how to do effective keyword research. If you spend time identifying profitable keywords and use them where the search engines like to see them, you will be way ahead of your competition.

You can’t afford to skimp on keyword research. If you want to succeed on the internet you need to take time to identify good keywords, they are vital building blocks and are crucial to your online success.

Targeting The Right Keywords And Keyword Phrases

It is worth saying again. You need to take time to choose your keywords carefully before you start building your website. If you optimize your pages for the wrong keywords you won’t get many visitors.

If you spend time designing your site around keywords that you think are good but that people aren’t actually searching for, your website will be like a ghost town. Your potential visitors will end up on your competitor’s site because they did a better job of researching keywords.

Knowing what keywords to target is very important, your site needs to provide what people are actually searching for.

Yet when you decide what keywords to use, it is not enough simply to choose words and phrases that people are searching for. You want your page to rank close to the top of the search engine results so that people will find you and click through to your site.

As you brainstorm keywords, look for words you can use that have high demand and low supply.

Profitable keywords are ones that have a high demand – lots of people searching for them – but low supply – there aren’t a lot of existing pages.

My friend built her website around the keyword phrase confidence coach. She didn’t get much traffic to her beautiful website and wondered why not. The problem was that hardly anyone actually searched for confidence coach.

We did some keyword research and looked to see what people searched for when they wanted help with confidence.

We discovered a phrase that people searched for which didn’t have many pages built around it. She refocused her main page around building self confidence and her visitors numbers increased by 37% in the first month.

If you’d like to know more about keyword research and optimizing your website so that you can rank well in the search engines, I invite you to visit www.SeoIsSimple.com where you will find a clear step-by-step guide that simplifies the process and gives you links to the tools you need to Optimize Your Website for the search engines.

And if you would like a keyword research tool that cuts the time it takes to identify profitable keywords, I highly recommend Keyword Elite