What Makes A Good Keyword – Targeting The Right Keywords and Keyword Phrases

Targeting the right keywords is crucial to your website being found in search engines. If you target the wrong keywords, your site will be virtually invisible to the people you want to find it.

What Is A Keyword?

Keywords are simply how people find your site when they are searching on the internet. A keyword is a single word or a phrase that people use to search for information.

When someone puts a keyword into a search box, the search engine finds all the web pages that contain the keyword, or keyword phrase, and lists them in the form of search results.

Identify profitable keywords before you write anything

Before you start creating your website you need to brainstorm to find words and phrases that describe your information, service or product. This will help you to identify the words potential visitors might use to find what they are looking for.

If you want people to find your website you need to know the best keywords. Many people don’t know what keywords they need to target because they don’t know how to do effective keyword research. If you spend time identifying profitable keywords and use them where the search engines like to see them, you will be way ahead of your competition.

You can’t afford to skimp on keyword research. If you want to succeed on the internet you need to take time to identify good keywords, they are vital building blocks and are crucial to your online success.

Targeting The Right Keywords And Keyword Phrases

It is worth saying again. You need to take time to choose your keywords carefully before you start building your website. If you optimize your pages for the wrong keywords you won’t get many visitors.

If you spend time designing your site around keywords that you think are good but that people aren’t actually searching for, your website will be like a ghost town. Your potential visitors will end up on your competitor’s site because they did a better job of researching keywords.

Knowing what keywords to target is very important, your site needs to provide what people are actually searching for.

Yet when you decide what keywords to use, it is not enough simply to choose words and phrases that people are searching for. You want your page to rank close to the top of the search engine results so that people will find you and click through to your site.

As you brainstorm keywords, look for words you can use that have high demand and low supply.

Profitable keywords are ones that have a high demand – lots of people searching for them – but low supply – there aren’t a lot of existing pages.

My friend built her website around the keyword phrase confidence coach. She didn’t get much traffic to her beautiful website and wondered why not. The problem was that hardly anyone actually searched for confidence coach.

We did some keyword research and looked to see what people searched for when they wanted help with confidence.

We discovered a phrase that people searched for which didn’t have many pages built around it. She refocused her main page around building self confidence and her visitors numbers increased by 37% in the first month.

If you’d like to know more about keyword research and optimizing your website so that you can rank well in the search engines, I invite you to visit www.SeoIsSimple.com where you will find a clear step-by-step guide that simplifies the process and gives you links to the tools you need to Optimize Your Website for the search engines.

And if you would like a keyword research tool that cuts the time it takes to identify profitable keywords, I highly recommend Keyword Elite

First Page of Google – How To Get Your Website On The First Page of Google And Other Search Engines

Why does my website need to be on the first page of Google?

If your website doesn’t appear on the first page of Google search results it will be virtually invisible to the people you want to find it.

Only 10% of searchers bother to look beyond the first page of search results. If your site is not on the first three pages, it is unlikely that your web site will ever be seen – except by you and a few of your friends!

Is it worth paying an expert to get my site on the first page of Google?

Even the experts can get it wrong sometimes, so beware of spending vast amounts of money on SEO, it can  be wated. Nobody can guarantee you the number 1 spot in Google or any other search engine, and if they do, it will only be for keywords that hardly anyone searches for.

Can I really get my site listed on the first page of Google?

Yes, you can get your site onto the first page of Google – if you follow basic search engine optimization principles and are prepared to work hard at it. Getting listed on the first page of Google is probaly eaiser than you think. Search engine success depends on a number of factors:

  • How much competition there is for your chosen keywords
  • Identifying profitable keywords
  • The number of pages on your website 
  • How much keyword rich content you have
  • Where you put keywords on your site
  • Your site’s domain name
  • How may incoming links you have

Amongst many others…

What do I need to do to get on the first page of Google and make more sales?

Make sure your website is one of the best for the services and products you offer. If your site

  • has long blocks of unbroken text
  • is cluttered
  • is difficult to navigate
  • is unattractive
  • or doesn’t have what people are searching for

then even if your site does get to the top of search engine rankings, the increased traffic won’t be much good to you; your visitors will simply click away until they find what they are looking for presented in a visitor friendly way. 

How can I make my website more appealing?

Add regular features, informative articles and special offers – give your visitors good reason to return to your site. Note what your competitors are doing, model the best and make your site even more attractive by catering for gaps in your market.

Research, update and constantly improve. Make sure you have an opt in box on every page and give your visitors a good reason to give you their email address so that you can keep in touch and bring them back to your site. 

Identify the best keywords for your website. Give the search engines good reason to include your site when they are listing relevant search results. Help your website to be found by including the words people are using to search in your text.

Apply standard website optimization strategies to your website: keyword density, keywords in page titles, descriptions, headings, sub headings, anchor text, alt image tags…

Sprinkle your keywords throughout your website and make sure you use your keywords in context. Mix up your keyword phrases, and make sure your text doesn’t sound stilted. The last thing you want to do is get your site on the first page of Google and then lose customers.

Build lots of one way links to your website. Each links counts as a vote in your favour and is a key factor in search engine optimisation and ranking position. 

While SEO is important and worth paying for if you can afford it, there are many things you can do to optimize your website if you can’t afford to pay an expert. Just remember that optimizing your site takes time and you are unlikely to see immediate results unless you have identified a keyword that has little effective compettiion. 

Even if your site never gets to be on the first page of Google, you will greatly benefit both your website and your business when you follow these simple strategies.

If you have a website or blog and you’d like more visitors, I’d like to offer you How To Get More Visitors To Your Website for free so that you can discover where to put your keywords for maximum SEO effect. Just click the link and you’ll have your free audio in minutes.

You will also receive a free report, Really useful Free Traffic Tips so that you can start getting more than your share of free search engine traffic and get started on getting your website on the first page of Google.

Lynne Lee is a life coach and SEO mentor who helps professionals get started with internet marketing. You can discover more about Lynne and download many useful free resources at www.LynneLee.com