If you are selling a general product to a general market, here’s a simple yet effective copywriting strategy that will increase your sales.
Let’s say you write an ebook that teaches job hunters how to get a job in 30 days. And you write a sales letter with the headline:
How To Get A Job In 30 Days Or Less.
You may be able to generate some sales with that letter. But here’s a strategy that will boost your sales. It’s so simple that its surprising how many experienced marketers overlook it.
It’s called market segmentation
You see, just because your ebook is a general product that appeals to a general market, that doesn’t mean that your sales letter has to be general too.
When it comes to communicating your sales message, a personalized message always outperforms a general one.
And that’s where market segmentation comes in.
Instead of writing a general sales letter that targets everyone, write multiple letters that target multiple market segments while selling the same product.
How To Segment Your Market
One easy way to segment your market is to study your keywords. If you’re advertising on Google AdWords, look at the keywords being used by your market.
Returning to the job hunting ebook example, some of the keywords that job hunters use could be:
- Sales job
- Secretarial job
- Engineering job
That’s three market segments already.
Now, you can customize your sales letter for each market segment. So, your new headlines could be:
- How To Get A Sales Job In 30 Days Or Less.
- How To Get A Secretarial Job In 30 Days Or Less.
- How To Get An Engineering Job In 30 Days Or Less.
So, when job hunters use the keywords sales job on Google and arrive on your sales letter with the headline, How To Get A Sales Job In 30 Days Or Less,”they will be more interested in reading the entire sales letter and be more inclined to buy your ebook.
Do you see the simplicity of the strategy?
All you have to do is write a general sales letter. And then, use it as template to customize your sales message for various market segments.
It only takes a few minutes to customize each sales letter. Just use the “Find And Replace” function in your web design software and you can create a customized sales letter for several market segments easily and
quickly.
With a sales letter customized for a specific market segment, your sales will increase. I guarantee it.
This article was written by Jarod Lam, Jarod is the founder of the Startup Rebel Alliance, a valuable resource center for internet entrepreneurs that offers success stories, expert interviews, marketing reports and more. To Get The Startup Rebel Information Empire Blueprint For Free Click here:
